Why Customer Experience is the next big buzzword in Digital and is overtaking User Experience

A lot of people I meet in the digital sector work in some form of optimising User Experience, a lot of people even have UX in their job title, whether it be a Designer, Front End Developer, Business Analyst, Researcher, Product Owner, the list goes on. However not many people have ‘Customer Experience’ in their job titles yet, but I honestly believe that is going to change as businesses realise that we are creating great experiences online, but are ignoring the shortfalls in the others which our damaging our products.


Read my full post on Medium.

James Whitman